Ooredoo global brand ambassador Lionel Messi has been transformed into a Hollywood superhero for the telecoms company's new Enjoy the Internet campaign, which aims to highlight how much fun people can have when they 'dive into a digital world'.

Sheikh Saud bin Nasser Al Thani, Group Chief Executive Officer at Ooredoo, commented 'I am delighted that the Ooredoo family has come together with Messi to create this unique campaign... showing just a few of the ways that our world-class networks help people to experience the digital world and have fun online'.